Because as a Jew who always wanted to see Jewish characters, we get it. We don’t claim to be in the same position, because as a white guy, we could still see plenty of white guys to identify with or dream about being like, but we get it enough to want black kids or latino kids or gay kids to pick up a comic book and read stories about people like them.
Is it possible that, after a failed attempt to put Paul Rudd on our cover way back in 2007, we ended up wholly responsible for the newest Avenger's newfound super-heroism? Yes, yes it is.