What is Heeb?
Heeb Magazine was brewed in Brooklyn in 2001 as a take-no-prisoners zine for the plugged-in and preached-out and, between 2002 and 2010, was the highest circulated Jewish culture magazine in the world. With an all-volunteer staff and a totally grassroots infrastructure, it continues to reach the Jewish community’s most elusive demographic (18-34). Its audience (frequently referred to as the “unaffiliated”), feel little connection with organized Jewish life, but search for ways to express their Jewish identities that are relevant and meaningful to their lifestyle. Heeb is not an institutional arm and it has no hidden agenda. Live with it.

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