"Bar Mitzvah" - Boy becomes man. "Bar MIXvah" - Robot makes your drinks. Same thing, really.
The full title of the tome is Jews and Booze: Becoming American in the Age of Prohibition, which might lead some would-be readers to visions of bootlegging Jewish gangsters. While Jewdar’s always happy to read that, this book offers a much broader and more interesting array of Semitic experiences.