Every now and then something comes across the Jewdar desk that leaves us flummoxed. Latest on the list isKabbalah Vodka. According to what we’ve been able to ascertain, a Russian company called "EZ Protocols" has come out with a line of premium vodka in ten different bottles, each bearing the name of one of the sefirot (i.e., "aspects of the Godhead"–don’t blame us, we didn’t make this shit up), the tagline: "With Christian infants" and each containing a wee glass sculpture of a Christian infant.
Assuming it’s not just a hoax, as for our feelings, yes, it taps into fairly grotesque anti-Jewish imagery, and coming out of Russia, it’s more atavistic than anachronistic. At the same time, as someone with more than a passing interest in such things, we’re going to wax pedantic and point out that Jews were never alleged to have put infants into our beverages. . . we put their blood in it. And we wouldn’t put it in vodka, which, after all, is a clear beverage, and that would be a pretty dead giveaway. And even if we were going to put a Christian baby in a bottle, for God’s sake, we’d first take the diaper off–that’s just nasty.
After years of mocking the Kabbalah Kraze, we can’t really fault EZ Protocols for seeking to make a few rubles doing the same. And as an afficionado of antisemitism, we have to confess that this is a lot more clever than the usual trope that comes out of that area of the intellectual underworld. Which makes us wonder whether the intended audience is even made up of antisemites.
To place this in some cultural context, in the last decade and a half or so, both Poland and the FSU have seen a growing market in"Jewish-themed" Vodkasthat hearken to the good old days whendistilling in Poland and the Pale of Settlement was almost completely done by Jews, so it’s not too outlandish to simply see this as a logical if absurd extension of a popular trend. Perhaps in poor taste, but if the idea is that old-fashioned Jewish vodka was better, what could be more Jewish than this? So Jewdar’s conclusion at this point is that if this product is made by the oyimgay, we’re mad that they thought of it. If it’s made by us, we’re mad that they thought of it before we did.
We’ll wait to see how this all turns out. In the meanwhile, we’ll continue to make vodka-purchasing excursions to Brighton Beach, where we can pick up a 1.75 bottle of outstanding UkrainianNemiroff Vodka for 24bucks (incidentally, while Nemiroff is the actual site of the distillery, the Nemirover Rebbe figures prominently in one of IL Peretz’s most well known stories)-and it’s even got anOU.
Oh man, this is fantastic. Love this type of reporting.
Erm, isn’t that star (presumably they were grasping for a Star Of David) in fact a pentagram?
Supposed to symbolize the satanic elements of the Jews.
lol
really?
The symbol was the official seal of Jerusalem back in the day…
How do we know it’s a gentile baby? The monobrow and vacant, dull-eyed expression?
Oh, and outraged by the product btw…just insert my usual rant here, change the names etc
Funny you should ask how we know it’s a gentile baby. Someone at Heeb edited out, but my original version noted that putting a diaper on the baby prevents us from establishing the very same fact. Great minds, and so forth.
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It seems like it’s just a hoax. The name EZ Protocols is a reference to the Protocols of the Elders of Zion, which is a book that anti-semitic conspiracy theorists often talk about. Not to mention the pictures all look like 3d renderings and the corks
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