Wholesome clothing retailer American Apparel struck out against Woody Allen yesterday, laying the seeds of its defense in the $10 million lawsuit the director filed against the company for using his image in a billboard without his permission.
"I think Woody Allen overestimates the value of his image," said the company’s lawyer, Stuart Slotnick. "Certainly, our belief is that after the various sex scandals that Woody Allen has been associated with, corporate America’s desire to have Woody Allen endorse their product is not what he may believe it is."
The billboards, featuring an image of Woody as a rabbi taken from Annie Hall, were up for one week in New York City and Los Angeles. The connection between the image and the company, whose advertising usually features provacative photos of young women barely wearing its products, was left unsaid.
The lawsuit states the ad falsely implies that Allen sponsors or is associated with the company, whose advertising he called "sleazy" and "infantile."
The company’s plan to prominently play the sex scandal card certainly raises some eyebrows, given the amount of sexual harassment suits that have been filed against its founder Dov Charney, who once famously masturbated in front of a female reporter for Jane magazine.
The New York Post and New York Magazine were falling all over themselves with the "Jewiness" of the lawsuit when it first was filed last year. "OH, NO JEW DON’T" read the Post‘s original headline about the case.
This in turn led to New York‘s equally clever Daily Intel headline, "Woody Allen vs. Dov Charney? Jew Have Got to Be Kidding," and a post about the "Jewdicrousness" of the case.