You can only live in peace and relative obscurity for so long. Eventually, the man catches up to you and wants in. Masada, the breathtaking final holdout of the Zealots against Roman occupied Israel, is well-known as a world-class tourist destination spot, and it now has a McDonald’s franchise to prove it. There is the expected “Not In My Ancient Ruins” resistance that’s brewing revolt, but frankly, I doubt the Zealots will win here.
They never do.





4 comments
Rabbi Yonah
Jul 20, 2011
What’s most revolting is that I heard it won’t be kosher.
Neal Ross Attinson
Jul 21, 2011
Done. I won’t be eating here, and neither will anybody else I know.
Jeff
Jul 22, 2011
“and the sudden availability of American products in Israeli stores”
Right, because there are so many Israeli products available to take up the slack.
Meanwhile, is that a photo of the actual site, or did you just borrow a shot of a McD’s in the Nevada desert?
Andy
Jul 26, 2011
Idiots. There is no McDonald’s at or near the Masada site. The closest one is at the dead-sea hotel resort/mall area. And the one in this photo isn’t even that one, it’s a photo of the McDonald’s on the way to Eilat, dozens of kilometers from there (if not farther).