Look, I have no idea what the hell is happening in this video. It’s hypnotic, it’s poetry in motion, it’s… totally baffling. But, I love it. I love it so much. At first it seems like someone has simply overlaid club hit “Scream and Shout” on top of an unrelated video of an Orthodox Jew dancing on the beach. But no, keep watching and you’ll see our dancer is undeniably miming and lip-synching along with master wordsmith will.i.am’s lyrics. Amazing.
Ostensibly this is to help bolster the spirits of victims of Hurricane Sandy, which is 100% admirable; Lord knows those affected by the super-storm (still!) need all support they can get. That said, those of you looking for more..erm.. concrete avenues for help might want to check out these options.