Adam Baruchowitz’s Other Jewish Business

We always knew our own Adam Baruchowitz, Heeb‘s business director, was on the cusp of stardom for his environmentally-friendly company Wearable Collections.

Yesterday, JTA’s website featured him as one of four ‘Ecopreneurs’ to look out for. Baruchowitz, whose company distributes discarded clothing around the world to communities in need, while simultaneously helping organizations raise funds, says of the endeavor:

“My grandfather spent most his life in New York City’s garment industry, and I grew up selling some of his products with my mom at various flea markets. Sometimes I am surprised myself to find that I am knee deep in the shmatta industry; what could be more Jewish than that!"

Being "knee deep" in requests for "trial issues" of a certain Jewish magazine, perhaps?

What do you think?

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