Move Over Beyonce, Hitler is the Hot New Hair Care Spokesperson

Jews everywhere are rallying against a Turkish company who made the incredibly ill-advised decision to use a clip of Adolph Hitler in a commercial. What exactly was Hitler hocking, you ask? A new, updated version of Mein Kampf? A documentary about the horrors of WWII? Classic military boots for the discerning fashionista?

Nope. It was shampoo.

Biomen shampoo, to be exact. the ad features a wildly gesticulating Hitler giving an impassioned speech. The clever people at Biomen wrote captions that exclaim that the product is a “a 100 percent male shampoo”, asserting that “If you are not wearing a woman’s dress, you should not use her shampoo either.”

Watch the commercial below:



The Turkish Jewish Community are in an uproar over this and have demanded that the commercial be pulled from TV, saying in a statement that “It’s totally unacceptable to make use of Hitler, the most striking example of cruelty and savagery.” The American Anti-Defamation League (ADL), led by National Director Abraham H. Foxman, a professional Holocaust survivor, released a statement decrying Biomen for re-appropriating Hitler, “who was responsible for the mass murder of six million Jews and millions of others in the Holocaust to sell shampoo is a disgusting and deplorable marketing ploy.”

One of my pressing questions: Who thought that this was a good idea? What jackass at Biomen pitched this concept? What executive okayed it? Did no one think that there was a possibility that someone might take offense to watching a commercial featuring the arguably most vile and evil monster ever born? I bet they blame it on interns.

This commercial is clearly a disgusting, reprehensible gimmick and it needs to go away ASAP…but there is one pressing question first: was Hitler even known for having good hair?

What do you think?

About The Author

Mark Dommu

Heeb's Culture Editor is a writer and performance artist living in Brooklyn and the reigning ‘Buffy the Vampire Slayer’ trivia champion of NYC. Mark created, writes and stars in ‘I Give Good Hebrew’ and is the Editor-in-Chief of The Culture Whore , which curates and celebrates the best art being made in Brooklyn/NYC and around the world.

One Response

  1. Alys

    What a complete lack of respect for the human race…the use Hitler to promote anything is cruel.


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