Blending clever marketing and practicality, ad agency Ogilvy and Sprite has put a human sized soda fountain on the beach in Tel Aviv. Beach goers push the button (as you would in a 7-11) and are drenched in “Sprite” (it’s water).

In case your phone is staying dry with the rest of your stuff, a Sprite representative in a white or green shirt (what, no Sprite bikinis?!), will also take your picture under the soda fountain and email it to you on the spot via tablet and then of course, give you some free Sprite. Refreshing.

The campaign is running this summer in Tel Aviv and Rio De Janiero. Check out some more photos below: