heeb100_raywert_isa_wipfli_1_667

Ray Wert is the editor-in-chief of Jalopnik, a Gawker Media site that attempts to make car culture accessible to more than just gear-heads. Wert gave the site a tune-up that saw it go from just a few thousand visitors a month to well over two million in three years, and while he may have passed several checkpoints, the race is far from over.