“Give me a break,” indeed!
Dear Kit Kat,
I saw your new ad that cleverly mixes the sounds of Halloween and the crunch of your candy to your jingle. It’s cute. Catchy. And really effing dangerous.
Don’t you know the world we’re living in? From the time I began trick-or-treating at the tender age of three (I was one of the California Raisins), I was given a very important message about trick-or-treating safety: “Never eat the candy before you get home.” Once home, candy must be inspected, carefully examined for rips in the wrappers, loose candy, anything that could be poisoned or contain carefully placed shards of glass. Sure you want to rip into the Hershey’s while you’re on the go, but beware of the possible arsenic induced coma . Is the instant gratification worth it? Your ad begs the question: Do you care about child safety or is childhood obesity just better for business? Come on kids, take a bite! Maybe you’ll find a sweet, shiny razor blade!
As a child-loving American, I beg of you, please pull this ad. It’s bad enough your delightful jingle tempts us to mingle with Mr. Diabetes, don’t give the blade-hiding sicko neighbors a leg up as well.