Culturally Insensitive To the Last Drop

So apparently coffee company Tchibo and gas company Esso were running an ad campaign in Germany in which their slogan ("Jedem den Seinen") was pretty much the same as the words adorning a concentration camp ("Jedem das Seine").

They had to apologize.

I won’t even mention the sheer misfortune that a gas company was involved in this blunder…

What do you think?

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