Book trailers are, by nature, something of a tricky proposition – unlike movies previews, which can simply cut together a film’s most exciting scenes, a book trailer has the unenviable task of generating interest without any visual source material from which to draw. In other words – they’re pretty easy to fuck up. Not so with B.J. Novak, whose trailer for his upcoming “One More Thing: Stories and Other Stories” dropped today. The whole thing is light, breezy, and gives you a pretty good idea of what the book is all about, even if trailer co-star Mindy Kaling can’t quite keep it together for the entire shoot.
Check it out:
If mocking French pretension and offering sidelong callbacks to The Office wasn’t enough to get you onboard, keep in mind that Novak has writing in his blood: His father, William Novak, was the co-editor of The Big Book Of Jewish Humor which you probably saw on a shelf in your rabbi’s office as a twelve year old training for your Bar Mitzvah while desperately wishing you could be somewhere – anywhere – else.
One More Thing: Stories and Other Stories comes out Feb. 4th, 2014, from Knopf Publishing.