Oh god, this fucking ad. From the actual Israeli government.
Did you really think some doofus on a camel would be enough to get me to up and move overseas?
You want to give me a free college tuition? Cool. Fine. There’s your lede. Don’t hide behind some Old Spice rip-off about how awful my life here is, compared to a Birthright-on-steroids Tel-Aviv fantasy. I hate to break it to you, but we’ve got plenty of hummus and beaches here, too.
For an ad touting your fancy-schmancy educational opportunity, you should really think about taking this shit back to school.