On a segment on last week’s Colbert Report, Colbert constructed a joke in which Mahmoud Ahmadinejad endorsed Streit’s Matzah, claiming "Even I can’t deny it’s delicious!" (See above left)
When I first saw the clip, I immediately thought of the ad we created in behalf of Udi’s Granola last year, depicting the Iranian President eating a bowl of Udi’s Granola. Tagline: "Israeli born Udi Baron makes a granola so delicious, nobody can say no." (See above right)
One thing I’ve learned doing _Heeb_ as long as I have is that it is uncanny the way that two humorists connected only by the fact that they sniff the same cultural ether, can nonetheless produce nearly identical jokes. In fact, a month before we launched our own phony Holocaust memoir competition, unbeknownst to us, The New Yorker had beat us to the punch (apparently, beating our SAT scores wasn’t enough for those know-it-alls). Oversights like these happen all the time, I figured, so I didn’t give too much thought to the Colbert joke when I first saw it.
Then I got a phone call from our friends at Udi’s Granola.
Apparently, just prior to last year’s Democratic Convention in Denver, Udi’s sent a care package to the Colbert Report after the titular host (while in character) referred to Denver deragorily as "granola-snarfing." Included in the care package were copies of Udi’s Ahmadinejad ad along with a bunch of copies of _Heeb_ in which the ad appeared. According to Udi’s, Colbert’s assistant Emily Lazar emailed them shortly thereafter to thank them for the care package.
Normally I hate to promote conspiracy theories, but it does seem like the Colbert staff bit from the Udi’s ad campaign and not just from their bags of incredibly tasty, natural artisan granola.