AHAVA Gets a White House Shout-Out

Israeli beauty brand AHAVA is finally getting some secular love. The Dead Sea-inspired line typically purchased by our grandparents, parents and aunts (really any Jewish extended family member), quite possibly could be moisturizing the incredibly cut biceps of Michelle Obama.

Check out the above screen capture from the NBC special "Inside The Obama White House," where Dermud Intensive Nourishing Hand Cream makes a cameo on the desk of the First Lady’s assistant.

What do you think?

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