Back in 2002, long before he created addictive games like Word Sandwich and Actual Cities in Israel, Robert McKee had quite the fixation with the classic/rotten meme known to many as goatse. As a result, the web developer registered his own goatse vanity license plate.

‪”It was less of an obsession and more of trying to get it past people who might not have heard of it‬,” McKee said. “But, for those who have heard of it and see it on a license plate, is pure hilarity.”

The following year, McKee furthered his goatse efforts by leasing shared office space for one year in downtown Fort Worth, Texas. . .with a mayoral candidate, no less.

Here’s the full story from that special afternoon when McKee visited the Department of Public Safety to pick up his new plate that, indeed, references a severely stretched a-hole. Talk about stuff tushies hate.